International Marketing

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About Course

This course delves into the complexities of marketing on a global scale, examining strategies, challenges, and opportunities faced by businesses operating in international markets. Through a combination of theoretical frameworks, case studies, and practical applications, students will develop a deep understanding of the intricacies involved in crafting effective marketing strategies for diverse cultural, economic, and regulatory environments.

What Will You Learn?

  • Fundamentals of International Marketing: Understand the basic concepts, theories, and principles that underpin international marketing.
  • Market Analysis and Entry Strategies: Learn how to conduct market research, analyze international markets, and develop entry strategies tailored to different regions.
  • Cultural Considerations in Marketing: Explore the impact of culture on consumer behavior, communication strategies, and product positioning.
  • Global Marketing Mix: Examine the adaptation of product, price, promotion, and distribution strategies to suit diverse international markets.
  • Global Branding and Positioning: Gain insights into building and managing global brands, and strategies for effective positioning in competitive global markets.
  • International Marketing Communications: Understand the nuances of communication channels, advertising, and promotional strategies across cultures and languages.
  • Digital Marketing on a Global Scale: Explore the role of digital platforms and technology in international marketing campaigns, including social media, SEO, and e-commerce.
  • Ethical and Legal Considerations: Consider the ethical and legal challenges faced by multinational corporations in international marketing activities, including issues related to sustainability, corporate social responsibility, and compliance with international regulations.

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