What Will You Learn?

• Fundamentals of International Marketing: Understand the basic concepts, theories, and principles that underpin international marketing.
• Market Analysis and Entry Strategies: Learn how to conduct market research, analyze international markets, and develop entry strategies tailored to different regions.
• Cultural Considerations in Marketing: Explore the impact of culture on consumer behavior, communication strategies, and product positioning.
• Global Marketing Mix: Examine the adaptation of product, price, promotion, and distribution strategies to suit diverse international markets.
• Global Branding and Positioning: Gain insights into building and managing global brands, and strategies for effective positioning in competitive global markets.
• International Marketing Communications: Understand the nuances of communication channels, advertising, and promotional strategies across cultures and languages.
• Digital Marketing on a Global Scale: Explore the role of digital platforms and technology in international marketing campaigns, including social media, SEO, and e-commerce.
• Ethical and Legal Considerations: Consider the ethical and legal challenges faced by multinational corporations in international marketing activities, including issues related to sustainability, corporate social responsibility, and compliance with international regulations.